There's been a fresh round of "Apple is building a TV" rumors lately, and now comments by CBS CEO Les Moonves during his company's earnings call may reveal more about what Cupertino would like to do. Many of the rumors are based on quotes by Steve Jobs in his biography that he "cracked" a way to make an integrated TV set that was easier to use - a major jump from the current Apple TV add-on box. While responding to analyst questions about why CBS isn't on Hulu, Moonves mentioned the network did not join in "Apple TV" for the same reason: because it (like Hulu) was an advertiser split.
Engadget, CBS boss reveals why the company is 'against joining Apple TV' (or Hulu)
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