Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with Zoom-Zoom early on – the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan. - New Campaign Illustrates the Accomplishments and Future of the Mazda Brand -.
Autoblog , Mazda reveals new 'Game Changers' advertising campaign
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, Mazda reveals new 'Game Changers' advertising campaign
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