The New York Times has published a new story that tackles the issue of ethnically charged product naming, this time in the auto industry. The paper dusts off the discourse because Chrysler has resurrected the Jeep Cherokee moniker for its latest model. Writer Glenn Collins uses the new Jeep as a jumping off point for a merry stroll through the auto industry's history of culturally insensitive and/or politically incorrect names and advertising. In the piece, Chrysler representatives say that reusing the Cherokee name isn't meant to offend anyone, noting that the company hasn't received any feedback about the name being disparaging.
Autoblog , Jeep Cherokee name revival reignites question of cultural insensitivity, Jeep Cherokee name revival reignites question of cultural insensitivity
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