"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100.". Previously, each car was conceived on its own, so Toyota couldn't extract savings from cars that were close in size. The Etios, sold in Latin America and India, is not much smaller than the Corolla, but the two compacts had two different lead engineers, so they have different hip points and require different manufacturing processes and different kinds of commodity parts like seat belt equipment.
Autoblog , Toyota fills in details about its future design direction and global platform, Toyota fills in details about its future design direction and global platform
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