If you'd like the sound on your iPhone videos to match the quality of the visuals, you will need to use an external microphone.  Then you'll have two pieces of equipment to juggle while you film, unless you use the MiC and Zacuto Zgrip iPhone Jr. handgrip kit from Apogee.  The MiC is a studio-quality cardioid condenser microphone with “44.1x48 kHz, 24-bit analog-to-digital conversion and a studio quality microphone preamp with up to 40dB of gain.”  It's designed to plug-and-play to record vocals or acoustic music directly into your iPhone, and it's powered by your iPhone, iPad, or Mac.
The Gadgeteer , Professional sound quality for iPhone HD video with Apogee MiC and Zacuto Zgrip iPhone Jr. handgrip kit, Professional sound quality for iPhone HD video with Apogee MiC and Zacuto Zgrip iPhone Jr. handgrip kit
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