Simplicity is key for social discovery apps

Paul Shelter, CEO of Digital Proximates Ltd., dispels the myths of app developmentWith recent research indicating that consumers are starting to tire of traditional social networks, social discovery is widely being touted as the next big frontier for app development. Here, Paul Shelter, CEO of Digital Proximates Ltd., provides some insight into the development process and offers his top tips on building a successful social app:“Social discovery has enjoyed an astronomic rise in recent years.

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