As it stands players of World of Warcraft are able to purchase mounts and pets via the Blizzard store. These are purely vanity items and don't really contribute much, if anything at all, to the game in terms of helping out with instances or raids. However if switching out of your game to your browser to purchase an item is too much of an inconvenience for you, it seems that Blizzard is exploring the idea of incorporating microtransactions withnin the game itself. According to community manager, Zarhym, this system has yet to be confirmed 100% and if it were to go live, it would only be available in certain regions.
Ubergizmo , World Of Warcraft Might Be Getting In-Game Microtransactions, World Of Warcraft Might Be Getting In-Game Microtransactions
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