Yesterday it was reported that Apple has hired top Nike design director Ben Shaffer to work on wearable devices. Shaffer was the Studio Director at Nike's Innovation Kitchen, it was said that his work at the company included Nike's Flyknit shoes and its Fuelband fitness tracker. A new report by Fast Company states that while Shaffer was indeed the studio director at the Innovation Kitchen, he never worked on the Fuelbands. According to the report, Shaffer's work at Nike was related to “footwear innovation.”.
Ubergizmo , Top Nike Design Director Apple Hired Didn't Reportedly Work On Fuelband, Top Nike Design Director Apple Hired Didn't Reportedly Work On Fuelband
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