When BMW recently opened a store on Paris' Avenue George V, that was first and foremost a retail play that offers interaction with its cars. Audi has just opened Audi City, a metropolis cyberstore in London, and gone the other way: this is where you go to buy a car as if you were shopping in a Regent Street or Saville Row boutique, with some retail bits thrown in. Shoppers won't peruse windows, but the digital powerwall with a Microsoft-Kinect-like interface for building the Audi of your choice in 1:1 scale and with every option represented.
Autoblog , Audi opens first digital showroom in London (video), Audi opens first digital showroom in London (video)
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