It's a familiar tactic: if you want a customer to know what a car can do, you've got to get them in it and take them for a ride. To truly impress a customer, though, you've got to take them, *ahem,* for a ride. It works so well that NASCAR driver Carl Edwards recently did it with Ford engineers in a Taurus SHO – the very sedan those engineers worked on. So when Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All-Season tire, it grabbed Ben Conrad, director of Ken Block's last two Gymkhana videos, to choreograph some shenanigans.
Autoblog , Goodyear uses the old 'surprise gymkhana road test with stunt driver' routine, Goodyear uses the old 'surprise gymkhana road test with stunt driver' routine
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