BMW Financial Services next month is kicking off BMW On Demand USA – a service the company already provides in European cities – that enables people to easily rent a BMW by the hour, day or week from dealerships. The first location, BMW of Manhattan, is considered a pilot, and will have about 100 328i sedans in the fleet. According to Ed Robinson, president of BMW Financial, the makeup of the fleet will change over time.
Autoblog , BMW to introduce 'On Demand' service in U.S., BMW to introduce 'On Demand' service in U.S.
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