As it prepares for Netflix's 2012 UK invasion Lovefilm appears to be taking a page out of its competitor's strategy, and it's all because of the studios. When streaming to Windows PCs and Macs it will only support Silverlight as of the first week in January (we should mention it's coincidentally timed alongside a particular electronics show), ditching Flash encodes for its video. Like Watch Instantly, that will mean a lockout for non-Intel Macs and Linux users who don't have a player that supports the necessary DRM, but it's just those three letters that are behind this.
Engadget, Lovefilm's movie streaming will switch from Flash to Silverlight on PCs in 2012
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