Just before Halloween in 2009, Canon announced its most powerful DSLR to date. The $5,000 full-frame EOS-1D Mark IV was the company's answer to Nikon's market-leading D3S, which rang in just shy of $5,200. On the basis of price alone, Canon won that round. Then, after two years of silence, the company launched its new flagship, the 1D X. The date was October 18th, 2011 - roughly 10 (or "X") years after the very first model in the series was announced, way back in 2001. A decade ago, Canon priced that introductory 1D at $5,500 - a princely sum considering the 4.15-megapixel CCD on board.
Engadget , Canon EOS-1D X field review, Canon EOS-1D X field review
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