Red Bull set to be announced as the new promoter of the World Rally Championship

Red Bull is becoming the Marlboro of motorsport; it hasn't been since the cigarette makers were banished from public promotion that we expect to see such familiar colors in just about any series. Earlier this year, CSI, the parent company of former World Rally Championship promoter North One Sports, went into administration, which led to the FIA terminating its contract with North One. Three finalists emerged in the effort to become the new promoter: a South African entity, Eurosport (which promotes the Intercontinental Rally Challenge), and Red Bull Media House.

Autoblog , Red Bull set to be announced as the new promoter of the World Rally Championship, Red Bull set to be announced as the new promoter of the World Rally Championship